ICP / Personas Design


Build a strong foundation for your Go-To-Market (GTM) engine to reach new heights of customer understanding. Identifying your Ideal Customer Profile (ICP) and buyer personas is essential to re-fining your marketing, sales, and success strategies.

A dynamic, ongoing process continuously uncovers valuable customer insights. Your business gains a competitive edge by engaging in this initiative. ICP/Personas Design is a game-changer for organizations committed to customer-centricity and fostering continuous learning and adaptation to the market.

Think of it as a catalyst for transformation rather than merely a strategic endeavor. Customer understanding becomes a perpetual journey for your business. With this foundation in place, you anticipate your customers’ needs, staying ahead in a landscape that demands agility and insight. Put the ICP/Personas Design project at the core of your business strategy to enhance customer relationships and refine strategies.

What's included

SPICED Methodology Application
Conducting an in-depth analysis of your target audience's pain points, motivations, and preferences using the SPICED methodology
Strategy Alignment
Aligning marketing, sales, and success strategies with the insights derived from ICP and persona profiles
Thorough Market Research
Undertaking exhaustive market research and analysis to further understand your market dynamics and customer behaviors

Value it brings

Enhanced Customer Understanding
Comprehensive understanding of your customers' needs and behaviors, leading to improved product/service development
Laser-Targeted Strategy
A strategy that would aim to increase conversion rates by introducing messaging that is refined with insights from the persona / ICP profile

Your Challenge, Our Brains

Facing a complex growth challenge? Let our brains work for you. Discover our three specialized programs, find where your challenge fits, and let us guide you towards a tailored, effective solution.

"I am wondering what impact RevOps can bring to my business"


RevOps Impact Sprint

What is it?

Quick, actionable insights on where to focus next, backed by industry best practices. Achieve immediate impact on your revenue operations.

What's included:
Duration: from 2 to 4 weeks

"I need help launching RevOps, setting priorities and strategy"


RevOps Blueprint Creation

What is it?

Receive a comprehensive strategy that guides your organization step-by-step in establishing Revenue Operations. Transform RevOps from an idea into a reality within your company.

What's included:
Duration: from 1 to 3 months

"I'd like to achieve a full RevOps integration within our company"


Full-scale RevOps Transformation

What is it?

From diagnosis and strategic design to implementation, coaching, and building your internal RevOps team, we’re your partner in building a robust revenue engine that powers long-term success.

What's included:
Duration: from 3 to 9 months

Let's talk

Reach out to us with your inquiries, concerns, or simply to start a conversation about your RevOps needs. We’re here to guide you towards revenue optimization success. Your journey towards impeccable RevOps transformation is just a message away. Contact us today